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MKT4280: Guides and Handbooks
https://amberton.edu/courses/digital-advertising-new-media/
Digital Advertising & New Media
Guides and Handbooks
Course Readings
Guide to APA 7
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BOOKS (ELECTRONIC & PRINT)
Understanding Digital Marketing
by
Damian Ryan
Call Number: HF 5415.1265 .R93 2014
ISBN: 9780749471026
Publication Date: 2014-06-03
Targeted
by
Mike Smith
Call Number: HF 6146.I58 .S65 2015
ISBN: 9780814434994
Publication Date: 2014-11-19
Social Media Branding for Small Businesses
by
Robert Davis
Call Number: HF 6146.I58 .D287 2015
ISBN: 9781631570988
Publication Date: 2014-12-30
Get Scrappy
by
Nick Westergaard
Call Number: HF 5415.1265 .W47 2016
ISBN: 9780814437315
Publication Date: 2016-05-12
Hey, Whipple, Squeeze This
by
Luke Sullivan; Edward Boches (As told to)
Call Number: HF 5825 .S85 2016
ISBN: 9781119164005
Publication Date: 2016-02-01
Academic Video Online (AVOn)
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