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MKT6450: Guides and Handbooks

https://amberton.edu/courses/competitive-marketing-analytics/

BOOKS (ELECTRONIC & PRINT)

Managing customer relationships : a strategic framework by Don Peppers & Martha Rogers
Call Number: HF 5415.5 .P458 2004

ISBN: 047148590X

Publication Date: 2004
Handbook of Marketing Analytics by Natalie Mizik (Editor); Dominique M. Hanssens (Editor)
Call Number: HF 5415.125 .H36 2018

ISBN: 9781784716745

Publication Date: 2018-03-30
Buyer Personas by Adele Revella
Call Number: HF 5415.32 .R48 2015

ISBN: 9781118961506

Publication Date: 2015-03-09

Academic Video Online (AVOn)