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MKT3151: Guides and Handbooks

https://amberton.edu/courses/marketing-fundamentals/

BOOKS (ELECTRONIC & PRINT)

Absolute Essentials of Digital Marketing by Alan Charlesworth
Call Number: HF 5415.126 .C486 2021

ISBN: 9781003015789

Publication Date: 2020-09-24
The Marketing Toolkit by Jeff Della Mura; Jeff Della Mura
Call Number: HF 5415 .D45 2009

ISBN: 9781848035942

Publication Date: 2014-03-27
The Fundamentals of Marketing by Russell Edward
Call Number: HF 5415.13 .R87 2010

ISBN: 9782940373727

Publication Date: 2009-11-12
The 20 Ps of Marketing by David Pearson
Call Number: HF 5415.13 .P36 2014

ISBN: 9780749471064

Publication Date: 2013-12-31

Academic Video Online (AVOn)