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Digital Marketing Foundations
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Update this Bibliography (20 items, only 2-3 print)
The Covert Code: Mastering the Art of Digital Marketing
by
Anna Covert
Call Number: HF 5415.1265 .C68 2024
ISBN: 9798887504971
Publication Date: 2024
Absolute Essentials of Digital Marketing
by
Alan Charlesworth
Call Number: HF 5415.126 .C486 2021
ISBN: 9780367611163
Publication Date: 2021
The Ultimate Marketing and PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations
by
Eric Davies
Call Number: HF 5415 .D353 2018
ISBN: 9781473683976
Publication Date: 2018
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
by
Dave Chaffey & PR Smith
ISBN: 9780367444754
Publication Date: 2023
Big Data: A Road-Map for Successful Digital Marketing
by
Amandeep Singh
ISBN: 9798886979152
Publication Date: 2023
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
by
Keith A. Quesenberry & Michael K. Coolsen
ISBN: 9781538176375
Publication Date: 2023
Digital Marketing: A Practical Approach
by
Alan Charlesworth
ISBN: 9780367706593
Publication Date: 2022
Digital Marketing QuickStart Guide: The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers & Profitably Growing Your Business
by
Benjamin Sweeney
ISBN: 9781945051098
Publication Date: 2022
Snake Oil: Genuine Marketing in an Age of Cure-Alls
by
Dan Russell
ISBN: 9781631958328
Publication Date: 2022
Contemporary Issues in Digital Marketing
by
Outi Niininen
ISBN: 9780367555337
Publication Date: 2021
Cross-Cultural Social Media Marketing : Bridging Across Cultural Differences
by
Emi Moriuchi
ISBN: 9781838671761
Publication Date: 2021
Developing Digital Marketing: Relationship Perspectives
by
Park Thaichon & Vanessa Ratten
ISBN: 9781800713499
Publication Date: 2021
The Digital Seeker: A Guide for Digital Teams to Build Winning Experiences
by
Raj K. De Datta
ISBN: 9780231554442
Publication Date: 2021
Influencer: The Science Behind Swaying Others
by
T. Bettina Cornwell & Helen Katz
ISBN: 9780367468491
Publication Date: 2021
Marketing Analytics: Essential Tools for Data-Driven Decisions
by
Rajkumar Venkatesan, Paul W. Farris & Ronald T. Wilcox
ISBN: 9780813945156
Publication Date: 2021
Positioning for Advantage: Techniques and Strategies to Grow Brand Value
by
Kimberly A. Whitler
ISBN: 9780231548113
Publication Date: 2021
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
by
Subhankar Das
ISBN: 9780367278786
Publication Date: 2021
TikTok As a Marketing Channel for Influencer Marketing: A Comparison Between Instagram, YouTube & TikTok
by
Chantal Van Houtte
ISBN: 9783643914668
Publication Date: 2021
Winfluence: Reframing Influencer Marketing to Ignite Your Brand
by
Jason Falls
ISBN: 9781613084472
Publication Date: 2021
The AMA handbook of business writing : the ultimate guide to style, grammar, usage, punctuation, construction, and formatting
by
Kevin Wilson and Jennifer Wauson
Call Number: REF HF5726 .W55
ISBN: 0814415903
Publication Date: 2012
HBR Guide to Persuasive Presentations
by
Nancy Duarte
Call Number: REF HF5718.22 .D817
Publication Date: 2012
HBR Guide to Better Business Writing
by
Bryan A. Garner
Call Number: REF HF5718.3 .G37
Publication Date: 2013
Failure to Communicate
by
Holly Weeks
Call Number: HF5718 .W44
Publication Date: 2010
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