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MKT6210: Guides and Handbooks

https://amberton.edu/courses/marketing-management-in-a-competitive-world/

BOOKS (ELECTRONIC & PRINT)

Sweet Spot by Arun Sinha
Call Number: HF 5415.13 .S5695 2007

ISBN: 9780470051436

Publication Date: 2006-12-05
The Future of Branding by Rajendra K. Srivastava (Editor); Gregory Metz Thomas (Editor)
Call Number: HF 5415.1255 .F88 2016

ISBN: 9789351503163

Publication Date: 2015-11-21
Encyclopedia of Management by Thomson Gale
Call Number: HD 30.15 .E49 2006

ISBN: 9781414404783

Publication Date: 2006-01-01
Fundamentals of Management by Ricky Griffin
Call Number: HD 31 .G763 2016

ISBN: 9781285849041

Publication Date: 2015-01-01

Academic Videos Online (AVoN)